How to Use Facebook Ads for Local Businesses (And Why They Work)
Are you looking for an easier, more cost-effective way to promote your local business than print ads?
Have you tried advertising on Google or Facebook and feel like you just threw away your money?
Well you’ve come to the right place.
In this article I’ll explain to you why Facebook Ads can work for local businesses, show you a great example of a real local business that has used them and how you can use them to drive new customers into your shop.
Let’s get started.
Why Facebook Ads Work for Local Business
1. People don’t search on Google for items they buy locally and frequently
The first place local businesses generally start when advertising online is with Google. For most businesses this is the best idea, but not for all. When people usually buy something locally and on a more regular basis, say groceries, dry cleaning services, or cosmetics, they’re probably not going to search online to buy those things. They just want to go to the nearest store to get them NOW.
So to to drive in-store sales with online ads, you need to be able to both target the right people in your local area, and reach them somewhere that they’ll see it. The one website that allows you to do both of these things is Facebook.
2. You can easily target people within a certain geographical area of your business
Facebook allows you to target your Ads as finitely as a single town or city. This makes it easy to only show your Ad to the people who will be able to walk or drive to your store.
3. You can easily promote coupons and offers
Using either a 3rd party Facebook coupon app, or Facebook’s Offers app, you can easily advertise your coupons and drive people to claim them on Facebook.
4. You can target people who have bought from you in the past
Using Facebook’s Custom Audience targeting option, you can target people whose email address or phone number you have collected. And if you use any kind of loyalty program, then you will have this kind of information.
Now that we’ve seen how not to run Facebook Ads for your local business, let me show the three steps to do it right:
Target the Right Audience
For local businesses, Facebook provides the most important targeting option, which is the ability to target people in your direct geographical location. Second to that, you can also target people who are interested in your products, as well as match the age and gender necessary to use your products.
Give People a Reason to Click
As I iterated on above, Facebook Ads require you to provide an incentive to get people to click. They are most likely not thinking of buying something when they see your Ad on Facebook.
So what is the best incentive to not only get people to click, but also get clicks from people who are truly interested in buying from you?
And it doesn’t need to be something crazy like 75% Off. Something as small as 25% Off will generate a click from someone if it’s from a local business near them that they may buy from.
So that’s how local business owners can use Facebook marketing lucrative. Setting up an online presence especially on one of the most popular sites on the Internet is more important than ever. By properly implementing a strategy, you can create another revenue stream or lead source for your business.
If you are interested in making money online then you need to go to my internet marketing blog. You will find easy to follow tips and advice that will help you enhance your Internet Business, bring more targeted traffic to your sites and build your list.