Google AdWords is one of the largest online advertising platforms that help businesses reach customers across the globe and grow their business. Through this pay-per-click network, advertisers pay Google to target users based on their keyword search, the country and device type and deliver their ads to users who are interested in their products or services.
What Is Google AdWords ?
How does google AdWords work?
Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google’s search engine results page. Based on the keywords that want to target, businesses pay to get their advertisements ranked at the top of the search results page. Since the platform runs on pay-per-click (PPC) advertising, you have to pay only when a visitor clicks your ad.
The Google AdWords marketplaces work like an auction where people bid for clicks. However, it’s not necessary that the highest bid wins. Apart from money, Google also considers the quality score to ensure that the people clicking on the ads have the best possible experience.
Google AdWords (google ads) is one of the largest online advertising platforms
It’s important to take advantage of the nature of your business and focus on the most time-sensitive sector first. We’ll use Google Adwords to target your potential customers.
The objective is to get in front of people who are looking for what you sell. Many have tried but the only true way to do this is by getting in front of people actively searching for it on Google.
Running an online business is no joke, especially when you have to compete with giants like Amazon that have an endless marketing budget fuelling their advertising. The race to reach the first page of Google search results is highly competitive.
Trying to reach the first page, even with excellent SEO may easily take months or even a year.
This is where paid ads (PPC) come in. Google AdWords is Google’s advertising service that allows businesses to display their ads on Google’s search result pages. The ads usually appear at the top or bottom of a Google SERPs (search engine result pages).
Using Google AdWords is a common and effective marketing strategy among businesses looking to get their first online customers.